We are launching our first B2B advertising campaign, but we do not fully understand where to start. What mistakes should beginners avoid, and how to evaluate which channel (LinkedIn, email marketing, content) will work better? I want to set it up correctly from the start so as not to waste the budget. Please share your experience!
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When launching your first b2b advertising campaign, it's crucial to avoid common mistakes like targeting too broadly or neglecting to define clear goals. Start by understanding your audience's pain points and their preferred communication channels. LinkedIn is excellent for direct outreach and networking, while email marketing can nurture leads effectively. Content marketing can build trust and authority over time. To evaluate the best channel, test small-scale campaigns across different platforms and track conversions to see which one delivers the best ROI. B2B advertising should be strategic and data-driven from the start!